To steward, modernise and develop the sporting disciplines of bodybuilding, men's athletic and women's model physique globally in conjunction with Member Country Federations, National Olympic Committees (NOCs), Regional Games Organisations and other Government & Non-Government agencies in accordance with Olympism (IOC) values.

To be recognised as the world's leading and most respected governing International Federation (World Body) for the sporting disciplines of bodybuilding, men's athletic and women's model physique which achieve full IOC recognition.

• Transparency
• Integrity
• Commitment
• Responsibilities
• Honesty
• Solidarity
• Harmony

• Equity
• Cooperation and collaboration
• Best practice
• Responsiveness and Relevance